Andrea N. Arco-Mastromichalis is founder and CEO of Arco & Associates, LLC, a marketing communications firm based in St. Louis, MO that serves clients nationwide. Prior to starting Arco, Ms. Arco-Mastromichalis directed the marketing efforts at two Boston-based law firms, held senior copywriter positions at advertising agencies along the East Coast, and worked as the marketing director at the University of Virginia’s Engineering School. Ms. Arco-Mastromichalis has been published in The Boston Business Journal, Women’s Business, The National Law Journal and The Pittsburgh Business Times. She graduated summa cum laude from Wake Forest University in Winston-Salem, NC with degrees in communications and journalism. She holds advanced certifications in corporate communications, public relations, and business marketing process and planning. A lifelong creative writer, this is Ms. Arco-Mastromichalis’ first children’s book. She resides in St. Louis, MO with her husband and two sons, one of whom was the inspiration for Wally.